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BUY TIME
CHALLENGE
Ideate and execute an integrated campaign across 3 types of media that drives sales and helps solve deforestation in key places.
WEWOOD
A watch brand that makes their watches from reclaimed wood and plants a tree when you buy a watch.
INSIGHT
Time is one thing you can't buy.
CONCEPT
When you buy a WEWOOD watch you're buying time for nature and buying something that will live on possibly for hundreds of years.
SECONDS
We are selling a product, but that product is not a watch. The product is nature, and the call to action is to buy a watch to save it from possible destruction.
Every day you will look down at that watch and as the seconds tick away you will be reminded of that piece of your memory that now lives on.




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